Realme has been climbing the ladder in the Indian smartphone market slowly and steadily. And now it has killed off giant Samsung and become the second best-selling smartphone maker in India, according to IDC.
These are the data for the second quarter of 2022. According to the IDC report (opens in new tab)Smartphone shipments for Q2 2022 grew 3% year-over-year compared to Q2 2021.
Realme’s market share in Q2 2022 stood at 17.5%, up from 14.5% in Q2 2021. And shipments went from 4.9 million units to 6.1 million units for the year previous to this year.
Xiaomi is still the #1 smartphone brand in India, a position it has held for years. Xiaomi has a market share of 20.4%, which is actually lower than the same period last year. Xiaomi was having a market share of 29.2% last year but has seen a decline although the brand still holds the number 1 position.
Vivo also advanced in the market like Realme, it went from number 4 in the market to number 3, overtaking Samsung. Vivo now commands a market share of 16.9%, up from 14.8% last year.
Samsung lost two positions in the Indian market, moving from second place last year to fourth place this year. Unlike Xiaomi, Samsung saw an increase in shipments in the market but lost out to Realme and Vivo because they shipped more devices than Samsung.
Will Realme overtake Xiaomi?
Realme has been chasing Xiaomi since its inception. Realme as a brand was conceived by Oppo to pursue Xiaomi with the brand’s entire sales and marketing model being modeled after the latter. It’s been working well for Realme as we can see they’re shipping more phones than their parent brand Oppo and even Samsung and Vivo.
Furthermore, Realme has been using India’s #1 quality smartphone brand since Xiaomi started calling itself India’s #1 smartphone brand. Will Realme be able to knock Xiaomi off the top spot and claim India’s #1 smartphone brand slogan for itself? Let’s wait and see!