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Xiaomi’s decision to become an offline retailer could seriously hurt the competition

Xiaomi has announced that it wants to direct 50% of its sales to offline channels, i.e. physical stores or physical stores. While this has been talked about for some time now, it looks like Xiaomi is finally ready to take the big step in a few months. This is a big move by the company in a market where e-commerce sales are everything. Businesses go the online route to save on marketing costs and other charges that come with displaying their products in a store.

But it seems that Xiaomi is well aware of the fact that online sales alone will not be enough in a market like India. Many citizens are still not tech-savvy and don’t trust online retailers, and with good reason. So having a physical point of sale for these users makes perfect sense. While this could add to Xiaomi’s marketing costs, it could be a smart move a few years from now.

Lucky change for Xiaomi?

Given that Xiaomi is not having the best moment in the market, a move like this could have been made out of desperation. Regardless of their current status in the market, there is no doubt that Xiaomi devices are sure to reach many more customers this way. Opening up retail presence in rural areas of the country will certainly help with reach and exposure as well.

And the rivals?

This could be a particularly tricky time for Xiaomi’s industry rivals such as Huawei, Oppo, Gionee, Vivo and the rest. Not to mention Indian OEMs like Micromax, Lava, Intex etc. However, most Indian manufacturers have some retail presence in the country, so it looks like Xiaomi is just trying to stay ahead of its Chinese contemporaries. Almost all Chinese OEMs sell their products exclusively through e-commerce channels in the country, thus giving Xiaomi an edge. However, it may not take long for them to recover.

Naturally, Xiaomi’s timing here will be very crucial. Therefore, we can only hope that the company does not take too long to realize this idea. The company doesn’t have many products to showcase, but the few devices it sells are incredibly popular in the country.

Wait, can the Samsung Galaxy S22 Ultra Space Zoom follow moving objects?

We’ve established that the Samsung Galaxy S22 Ultra’s 100x spatial zoom is a photographic and technical marvel, but it has a trick up its sleeve that I didn’t notice until recently.

I’ve been using Samsung’s Note-in-disguise large screen Android 12 phone for five months now (mostly uneventfully), but not consistently. The 6.8-inch device is, at 228 grams, a bit heavy, especially compared to my 6.1-inch, 204-gram iPhone 13 Pro. Still, whenever I want the best in smartphone zoom photography, there is no other choice.

When I bought tickets to see Brian Wilson (opens in new tab) (by the Beach Boys) and Chicago (opens in new tab) (of 21 top 10 singles) in Jones Beach Theater (opens in new tab) in New York, I decided to take the Samsung Galaxy S22 Ultra with me because its 10x optical zoom and 30x to 100x Space Zoom destroy the iPhone’s long-distance photography. Considering my bloody seats (no, I won’t pay $200 for the orchestra), if I wanted decent shots of the band on stage, I couldn’t trust the iPhone 13 Pro’s 3x optical zoom and max 15x digital zoom.

like binoculars

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Samsung Galaxy S22 Ultra Brian Wilson 10x (Image credit: Future / Lance Ulanoff)

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As the legendary Brian Wilson, now 80, approached his all-white piano, I began using the Samsung Galaxy S22 Ultra’s zoom and large screen as digital binoculars. With 10x zoom, I felt like I was sitting in the orchestra. With 30X Space Zoom, I sat on stage, and with 100X Space Zoom, I was on top of Wilson’s piano, looking into his face.

To be clear, the image quality differences between 10X and 30X or 100X can be pretty stark. 10X is using Samsung’s pericope lens and prism technology to deliver excellent optical zoom. No interpolation, just 10MP of pure image data. 30X and 100X look decent unless you enlarge them to full size, where the details tend to look more like an image interpreted by an abstract painter or even DALL-E.

Watch him move

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Samsung Galaxy S22 Ultra Chicago 10x (Image credit: Future)

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The more you zoom in, the more slight movements of your hand can take the subject out of the frame. The Galaxy S22 Ultra, however, does an excellent job of optical and electronic image stabilization. Brian Wilson helped my cause by playing his entire 45-minute set sitting behind that white piano.

Chicago, however, was a different story. Current vocalist Neil Donnell toured the stage throughout the band’s set. Initially, because I didn’t know who he was (longtime frontman Peter Cetara left in 1985 and since then Chicago has had a revolving door of frontmen), I didn’t bother with 30x or 100x zoom.

Eventually though, I decided to follow the mighty singer with the phone’s Super Zoom. First I hit 30X, but it wasn’t until I tried 100X that I noticed something amazing. Even as I held the Galaxy S22 Ultra perfectly still—or as still as my half-century-old hands are capable—the phone’s camera casually followed Donnell as he paced the stage.

I didn’t notice it at first. I just watched Donnell sing and walk and it wasn’t until I noticed that the back of the stage was moving to the left behind him that I realized the phone camera had locked on Donnell and was tracking him.

But how

(Image credit: Future / Lance Ulanoff)

To understand how the Samsung Galaxy S22 Ultra camera can track moving objects, you have to accept that the phone’s 30X and especially 100X spatial zoom are highly interpolated images, where Qualcomm Snapdragon 8 Gen chip-level Computer Vision 1 is constantly working to find out what you’re seeing – it’s a planet, a person, a bird – and what it might be doing.

When I asked Samsung about the feature, they confirmed that Space Zoom uses OIS and EIS to reduce judder and blur. The tracking I was seeing is a product of Tracking Auto-Focus in which cameras try to adjust the frame to keep the subject in focus and – in my experience – in the frame.

With Donnell filling the frame, the Samsung phone accurately assumed he was my subject and, without asking me, kept him centered in the frame as it tried to get out of it. This ability made it possible for me to capture a series of photos of the singer in motion. It’s true that the quality is Van Gogh, but if I were trying to capture a 100x optical zoom image of someone in motion, I probably wouldn’t have anything to show for it.

This tracking does not work on video, which reaches 20x interpolated zoom, but is repeatable in many different still image scenarios.

When I got back to town, I took the Galaxy S22 Ultra to Bryant Park, which has a huge lawn in the middle. I stayed at one end and focused on the other, where people were walking around. Using 100x zoom, I would choose a walker and wait for the phone to track it. This happened every time, but stopped when they walked too far from the board. I suppose if Donnell had left the stage, the Galaxy S22 ultra would have stopped tracking him too.

what to do with it

The 100X interpolated zoom isn’t the right photographic tool for every job, but it’s effective for astrophotography and in situations like concerts where, more than likely, you’re not sitting in the front row, 10th row, or even 50th row.

Image quality is what you can expect from Computer Vision. In situations where it can fill in the gaps with what it knows about a subject, the results can be impressive (I think the moon looks great because Samsung’s AI knows what the moon should look like), but it will struggle, for example, with a relatively new singer from Chicago that even I couldn’t readily identify.

If you want to compare all the best smartphone cameras and see which ones push the optical zoom envelope, read our roundup of the best phones.

We have more clues for Galaxy Z Fold 4 and Z Flip 4 pricing

While some questions have been answered about the Samsung Galaxy Z Fold 4 and the Samsung Galaxy Z Flip 4 – the release date is set for August 10, for example – there’s still a lot we don’t know, including how much these phones are likely to cost.

Retailer listings published in advance and collected by GSMArena (opens in new tab) show prices for these two phones that are marginally higher than what we saw for their predecessors last year. The difference is not big, but it exists.

Speculation about how much the Galaxy Z Fold 4 and Galaxy Z Flip 4 will cost has been swirling for months, and while it’s disappointing that Samsung hasn’t been able to cut costs, at least we’re not seeing a huge price increase (according to this report). leak).

Is the price right?

According to unconfirmed retailer listings that have surfaced, the Z Fold 4 will cost €1,864 for the cheapest model, the one with 256GB of internal storage. This represents a €64 increase from the €1,800 starting price we saw for the Z Fold 3.

As for the Z Flip 4, it will apparently start at €1,080 for the variant with 128GB storage, which is again a small increase – the 128GB Z Flip 3 that Samsung launched last year originally went on sale for €1,049 .

You still need to convert these amounts into your own currency – we haven’t done that here as Samsung is unlikely to use a direct currency conversion – but expect small increases from previous starting prices of $1,799 / £1,599 / AU$2,499 ( Z Fold 3) and $999 / £949 / AU$1,499 (Z Flip 3).

Analysis: Price is key

The price of any smartphone is a major factor in how appealing it is to potential buyers, but that’s especially true when it comes to foldable phones: These handsets need to win over people who are used to their standard, affordable smartphone designs.

The Galaxy Z Fold 3 and Galaxy Z Flip 3 really managed to bring the prices down compared to the models that came before them, so it’s a shame Samsung couldn’t repeat the trick in 2022.

That said, we can understand the challenges: foldable phones are much more challenging to design than phones that use a traditional form factor, and there’s all the supply and manpower issues caused by the global pandemic we’re in. living.

With that in mind, it’s really impressive that Samsung has managed to keep prices more or less the same – assuming the information in this new leak is accurate, of course. We’ll find out for sure on August 10th.