AMD’s packaging for its faster Ryzen 7000 processors has reportedly been leaked and it looks pretty smart – plus there’s some pricing news, though that does suggest that these high-end models might be more expensive than the existing Ryzen 5000 heavyweights.
The box image for the next-gen Ryzen 9 processors was shown by VideoCardz (opens in new tab), with the tech site noting that it is allegedly taken from an internal presentation held by AMD. Add your own skepticism at this point, and indeed VideoCardz notes that it hasn’t been able to confirm with other sources that the photo is genuine, so keep that in mind – although the image is a good fake if it’s not real.
Also keep in mind that this is for the Ryzen 9 models, the more premium chips for the Ryzen 7000 (Zen 4), and the cases for lower spec CPUs will likely look different (usually some considerable effort goes into the packaging for silicon expensive, to make buyers feel like they’re getting something special – just look at Intel’s simulated gold wafer for the Alder Lake flagship).
More interesting here is that the leaked image source provides gossip about the potential price of Zen 4 processors, although this should be handled with extra care. The theory is that the Ryzen 7 7700X will launch at the same recommended price as the Ryzen 7 5700X and that, overall, AMD will look to keep prices at the same level as the Ryzen 5000, with a few exceptions.
That is, the high-end Ryzen 9 models – the ones with the fancy housings – which will apparently cost more than the current-gen’s existing Ryzen 9 chips. Also, the Ryzen 7 7800X will be more expensive than the 5800X, the source claims.
In theory, AMD will have the initial Ryzen 7000 processors on shelves on September 15th, with a launch event now expected on August 29th, according to the rumor.
Regarding the pricing-related spill, we should be wary of putting too much faith in this, as AMD may still be weighing and adjusting potential pricing at this point, even a month before launch (or maybe longer, of course; we may not be sure what to do next). rumor release deadline anyway). However, overall, we expect Ryzen 7000 pricing to (roughly) mirror the Ryzen 5000 as predicted, so that makes sense – and if there’s one area that Team Red could raise prices for, it would be the Ryzen 9 models, which people expect to pay a premium anyway.
The mention of the 7800X possibly being more expensive is curious. Mainly because if the vine is right on the initial launch models of Zen 4, these will be the Ryzen 9 7950X and 7900X, alongside the 7700X and 7600X – the 7800X is not expected to debut next month.
What this shows in theory is that the 7800X is being planned and pricing is being analyzed by AMD, so it might not be too late if this processor isn’t part of the initial batch of Zen 4 CPUs released. Raising the price of this chip is possible, of course, but it seems a bit strange as it would make the value proposition compared to the 7700X (which apparently maintains the same price as the current generation) even more shaky (assuming they are 8-core CPUs, as is traditional, and we have no reason to believe that Team Red would deviate from that strategy).
One possibility is that perhaps this rumor refers to the 3D V-cache version of the 7800X, which logically would be a model that AMD will produce for the next generation (given that the 5800X3D is the only CPU of its kind so far). And yes, we expect it to be a premium and possibly even more expensive than the currently released one.
Whatever the case, we still wouldn’t worry too much about this particular CPU, but the broader indication of more expensive high-end models raises some question marks. In the past, these Ryzen 9 processors were very hard to come by after launch, which could lead to a situation where scalping makes high prices even more expensive, which obviously wouldn’t be pleasant.
That said, the expectation is that AMD may have a lot of stock on hand for the Ryzen 7000 launch, so we expect this to include high-end models. If these processors are available in sufficient quantity, this will leave scalpers out of luck, as with command prizes they are relatively niche CPUs, with more consumers looking to the 7600X, along with the 7700X as an affordable 8-core option.