If you expected the Pixel Watch to be the Wear OS equivalent of the Apple Watch 8, a new price leak suggests you might be disappointed as it looks set to undermine Apple’s flagship wearable and not even come close to Apple’s price. Ultra.
According to Roland Quandt (opens in new tab) – a leaker with a decent track record – the Wi-Fi version of the Pixel Watch will cost £339 in the UK. While not cheap, it’s way less than the Apple Watch 8’s $399 / £419 / AU$629 starting price or the Samsung Galaxy’s $449.99 / £429 / AU$799.99 starting price Watch 5 Pro.
However, it’s more than $279.99 / £269 / AU$499 Samsung Galaxy Watch 5 or $249 / £259 / AU$399 Apple Watch SE 2. So this suggests Google isn’t positioning the Pixel Watch as a budget device, but not as a top-notch flagship either.
Past price leaks paint a similar picture, with the Wi-Fi version of the wearable costing $349.99 in the US, which would also put it between the Apple Watch SE 2 and Apple Watch 8, or the Samsung Galaxy Watch 5 and the Galaxy Watch 5 Pro.
That can be problematic pricing – too expensive for those who don’t want to spend, but perhaps lack the high-end specs and features that can sway big spenders of alternative devices. But we should find out soon, as Google is fully revealing the Pixel Watch on October 6, alongside the Pixel 7.
Analysis: Google may not take smartwatches seriously yet
That average price also suggests that Google may not be serious about smartwatches, or at least not yet. Where Samsung and Apple both offer affordable and expensive options – not to mention multiple sizes – it looks like Google can only offer one smartwatch in one size.
Reports suggest that there will be a choice of a Wi-Fi or cellular model, but – aside from colors – this may be the only decision to make. There have been some rumors of a more expensive model, possibly called the Pixel Watch Fit, but there isn’t much evidence that such a wearable exists.
No, so far most leaks point to just one model in one size. And these price leaks further support this theory, because if Google were to offer multiple models, it would likely go for higher and lower prices than rumored to better differentiate between them.
A one-size-fits-all model suggests Google is only prepared to dive into smartwatch waters for now, rather than developing multiple wearables.
Whether this move will be worth it or whether this one-size-fits-all approach will be more than a one-size-fits-all – and whether that will do enough to be one of the best smartwatches – remains to be seen.