To help businesses celebrate the diversity of their owners, Google Maps is getting a new LGBTQ+ property attribute that will appear in the About tab.
This entirely optional attribute that businesses can assign themselves comes just before the end of Pride month, so customers and owners can better find queer-friendly venues and celebrate the diversity of their neighborhood.
Currently, anyone in the US with a verified Google Business Profile can add this new attribute with a few simple steps:
Under Business Information, look for the More tab near the top of the page
Once here, select the category you want to change and set the attribute to Yes or No
If everything is set up correctly, click save and your company’s Google profile will be updated
The new attribute should help make LGBTQ+ owned businesses more visible to people unfamiliar with the local area. This will allow customers to better find and support these venues and give owners a new forum to highlight their business as a safe space for members of the queer community.
The new LGBTQ+ property tag joins the Black, Latino, Veteran and Women property options deals that were already available on Google Maps.
Companies can use multiple attributes at once to celebrate their diversified ownership
Searching the About tabs at all nearby businesses will be difficult, so luckily, there is an easier option. To find any location in your local area tagged with one of these attributes, you can type LGBTQ+ owned (or one of the others) into the Google Maps search bar and businesses that describe themselves as this will be highlighted.
Like many of its new features, this new LGBTQ+ tag option on Google Maps is only available to US businesses. We expect it to launch in other territories in the not-too-distant future, but we’ve reached out to a Google representative for confirmation.
Looking for Google Maps features you can use anywhere today? Here are five amazing features you might not be aware of.
The Lands Between got a 16-bit makeover, as a fan-made demake reworked Elden Ring’s brutal boss combat in the style of a classic SNES game.
Animation group 64 Bits has reimagined what Elden Ring might have looked like had it been made for Nintendo’s classic console, recreating many of its key environments, characters, and bosses as pixelated sprites appropriate for the time. although only one short video (opens in new tab) instead of a playable demo, the Elden Ring Demake for SNES includes some standout moments.
The game’s biggest bosses have all been recreated in pixel art – including Malenia, Radahn, Godrick the Grafted and Stormgate Troll – with each one animated to reflect their signature attacks in the main game. Many of Elden Ring’s most notable NPCs have also received the pixel treatment, such as Iron Fist Alexander, Ranni the Witch, and Miriel (or Pope Turtle, as you may know them).
As the video begins with a Tarnished looking down on the Erdtree, it switches between underground caverns, the road to Stormveil castle, a path through Liurnia of the Lakes, and more. It even briefly shows an overworld map that mimics the player riding the Torrent to reach new areas.
As an added touch, the player character in the video changes his equipment at various points. We can see them switching between General Radahn’s armor set and the iron helmet the Prisoner class starts with.
It looks like 64-Bit drew on several classic SNES-era games for the demake. The bosses at the top of the screen resemble Contra, while the overworld map is similar to the 2D Legend of Zelda titles. Some of the exploration segments also give off big Secrets of Mana vibes, while the pixel art style seems to be more Final Fantasy inspired.
The demakes just keep coming. Earlier this year, a fan reimagined Elden Ring for the Game Boy. Prior to that, BloodbornePSX caused quite a stir for bringing FromSoftware’s Victorian Gothic RPG to PC.
Company of Heroes developer Relic is giving away a free game in celebration of its 25th anniversary, although it’s not one of their flagship titles.
Armor of Heroes is a top-down multiplayer arcade shooter that pits you and three other players against each other in rudimentary tank-busting skirmishes. There are nine game modes to choose from, a selection of maps and vehicles to switch between, and even the option to play in PvP, co-op, or AI multiplayer.
The game was originally released in October 2020 to celebrate the 60th anniversary of Sega (Relic’s parent company), but was only available to claim for a limited time before being removed from the Steam store. It’s back now, however, and can be acquired by creating a Relic community account and linking it to your Steam profile. You’ll have to be quick as the promotion ends today (June 23).
We wouldn’t worry too much if you were late for the party. As a multiplayer arcade shooter, the game’s only similarity to the Company of Heroes series is its name and theme. The arcade game wasn’t even made by Relic, but by a small studio called The Eccentric Ape, which specializes in porting games between systems.
Don’t expect the free game to get you down or find someone waiting on their online servers. But if you enjoy a few free minutes of vehicular arcade warfare with your friends, it might be worth it.
How to claim the Armor of Heroes
If you want to get Armor of Heroes, here’s what you need to do:
At this year’s annual re:Mars conference, Amazon unveiled perhaps the scariest technology I’ve ever heard: an Alexa skill that can mimic other people’s voices.
On the surface, it doesn’t look too bad, right? The geek in me is already thinking about how I could feel like Tony Stark or Luke Skywalker with my own personal Paul Bettany speaker or Alexa-voiced Anthony Daniels (the voices of JARVIS from the MCU and C3-P0 from Star Wars, respectively). ).
But rather than going that celebrity route, Amazon Alexa Senior Vice President Rohit Prasad pitched the idea alongside a clip of a child being read by Alexa using the voice of her recently deceased grandfather. According to Engadget (opens in new tab)an Amazon spokesperson explained that this clip could be recreated using “just one minute of audio” from the person Alexa is impersonating.
The scene was likely meant to inspire heartbreaking feelings at seeing how Amazon technology helps a child process their grief, but it could just as easily have been a scene from Black Mirror. In fact, the Be Right Back episode has a virtually identical premise to it.
Be Right Back follows Domhnall Gleeson’s Ash, who is killed in a car accident, and, after discovering she is pregnant, Hayley Atwell’s Martha must experiment with new technology that allows her to communicate with an artificial intelligence mimicking Ash. It’s terrifying and definitely not a preview of anything good.
In his explanation of the Alexa tool, Rohit Prasad said that while it doesn’t take away the pain of loss, it “can definitely make the memories last” and can help ease any heartache.
This is a feeling I can definitely understand; Grief is a difficult emotion to process, especially at a young age, like the child in the clip Amazon shared. But blurring the lines between life and death doesn’t seem like the healthiest way to deal with loss.
Based on Prasad’s comment, it’s clear that Amazon sees this as an evolution of remembering loved ones using old photos and videos taken before they passed away, but that’s not the same thing. A photo or video was taken with their consent and is of something the person actually did before they died; this AI-led feature isn’t playing a recording of a book reading, it’s using your voice to create a fabricated memory.
If anyone wants their voice to live on through Alexa after they die, then give them power, I’m sure they’ll love this feature. Personally, I would like to be left to rest in peace.
More than just digital undead
Outside of the nightmare-inducing uses above, this copy feature can also pave the way for new hits. While many of us know how to ignore and turn off the robotic voices on the other end of the line, we may be more inclined to listen to our grandmother or son’s pleas for money.
Coupled with sophisticated video deepfaking tools, we could eventually find it impossible to believe any video we watch – anything could have been constructed from realistic fake audio and visuals.
Amazon won’t be the only company to develop AI voice tools like this mind. We suspect that Apple, Google and every other voice assistant makers are looking to make them more realistic and personal. But these fancy imitation features are very much a pandora’s box, something to be opened with care.
To that end, it seems that Amazon is aware of the need to be cautious. It hasn’t outlined a timeline for when it will roll out this feature to existing Alexa devices, nor has it confirmed if it will be publicly available.
But now that her audio immortality has been revealed to the world, it’s probably just a matter of time before Alexa gains the ability to speak like the dead.
Cerebras Systems, manufacturer of the largest processorbroke the record for the most complex AI model trained using a single device.
using a CS-2 Systempowered by the company’s wafer-sized chip (WSE-2), Cerebras is now able to train AI models with up to 20 billion parameters thanks to new software-level optimizations.
The company says the breakthrough will solve one of the most frustrating problems for AI engineers: the need to partition large-scale models into thousands of GPUs. The result is an opportunity to dramatically reduce the time needed to develop and train new models.
Cerebras brings AI to the masses
In subdisciplines such as natural language processing (NLP), model performance correlates linearly with the number of parameters. In other words, the bigger the model, the better the end result.
Today, developing large-scale AI products traditionally involves spreading a model across a large number of GPUs or accelerators, either because there are too many parameters to be housed inside. memory or compute performance is insufficient to handle training workloads.
“This process is painful, often taking months to complete,” Cerebras explained. To make matters worse, the process is unique for each pair of network compute clusters, so the work is not portable to different compute clusters or across neural networks. It is completely bespoke.”
Despite the majority Complex models consist of well over 20 billion parameters, the ability to train relatively large-scale AI models on a single CS-2 device eliminates these bottlenecks for many, accelerating development for existing players and democratizing access for those who previously could not participate in space.
“Cerebras’ ability to bring large language models to the masses with easy and cost-effective access opens an exciting new era in AI. It gives organizations that cannot afford tens of millions easy and inexpensive access to NLP from the major leagues,” said Dan Olds, research director at Intersect360 Research.
“It will be interesting to see the new applications and discoveries that CS-2 customers make while training GPT-3 and GPT-J class models on large datasets.”
Furthermore, Cerebras has hinted that its CS-2 system may be able to handle even larger models in the future, with “up to trillions of parameters”. AND chaining multiple CS-2 systemsmeanwhile, it could pave the way for AI networks larger than the human brain.
Things quickly changed for Netflix in this regard in 2022. In early March, the company’s CFO Spencer Neumann was asked about the prospect of an ad-supported tier and only went so far as to say that he “could never say never.” when asked about the idea, before quickly adding that “it’s not something in [the brand’s] plans now.”
Then, on April 20, during an earnings call, Sarandos’ partner-in-crime, Netflix’s other co-CEO, Reed Hastings, revealed that the streaming service was “pretty open” to the possibility of an ad-supported tier. and could “figure in the next year or two.”
Now, though, the announcements are coming, with Sarandos saying onstage at Cannes Lions, a five-day industry festival now taking place, that he wanted to win over a “large segment of customers”. He also confirmed that the tier will be a separate offer and ads will not start appearing on existing subscribers’ Netflix accounts.
Asked about the ads on the platform, Sarandos said: “We leave a large segment of customers off the table, which are the people who say, ‘Hey, Netflix is too expensive for me and I don’t care about advertising. We’re adding ads to Netflix as you know it today. We’re adding an ad level for people who say ‘hey, I want a lower price and I’ll watch ads.’”
He didn’t give details on when the ads will hit Netflix, but if previous reports are accurate, it will be before the end of 2022.
Sarandos was also optimistic about the company’s prospects, adding that Netflix has “…enough scale, profitability and free cash flow to continue to grow this business.”
The move comes as Netflix seeks to win back subscribers that have been crippled by several increases in the monthly cost of subscriptions and to attract people who have not yet tried Netflix.
The company is also looking to boost revenue after it was announced in late April that it had lost 200,000 subscribers since the start of 2022 and, as a result, has seen its value drop by more than $70 billion.
A lower ad-supported price tier is not a revolutionary idea for a subscription service. Hulu, HBO Max, Paramount Plus and Peacock already do this and Disney Plus will also bring the option this year.
Analysis: A new level, the right move?
This was the only way for Netflix to launch ads on its platform without causing a wave of anger among its existing subscribers. The idea that subscribers who get the streaming service’s basic offer would accept the prospect of ads suddenly appearing in the middle of an episode of Stranger Things is elusive.
Sarandos only confirmed the fact that there will be ads, he didn’t say how much the ad-supported subscription tier will cost, how often the ads will appear and how long the commercial breaks will last, likely because Netflix execs haven’t decided that either.
Given this, Netflix would be highly attractive to advertisers, with over 220 million subscribers worldwide and a massive amount of customer data to allow commercials to be targeted precisely to the age, location, and likes and dislikes of customers. Watching too many Netflix travel shows? You may well see ads for sunny getaways. It can be so specific.
Netflix needs something to change. The cost-of-living crisis has made people more demanding about their streaming services, and the price hike in March of this year hasn’t helped.
If the ads stop Netflix from canceling so many shows and laying off employees, it will have been a good decision. We just need to see how much it costs and how many ads they want us to see…
The number of security threats arriving via email is growing once again, according to new research from Trend Micro.
The company’s latest report, based on data from products that complement native protection along with platforms like Microsoft 365 and Google Workspace, says that more than 33.6 million blocked cloud email threats were blocked in 2021 – an increase of 101% compared to the previous year.
Last year, the biggest increase was seen for emails with previously unidentified malware – 221%. Among known malware, email security services blocked 3.3 million malicious files, up 134% from 2020. For phishing, 16.5 million attacks were blocked, representing a 138% year-over-year increase the year. Credential phishing attacks increased by 15% to 6.3 million instances.
The bright side of the news is the decline in ransomware detections. Year over year, the number of ransomware detected has dropped by 43%, the report states, with the authors suggesting that the drop may have something to do with ransomware attacks becoming more targeted. Additionally, Trend Micro has gotten better at blocking some of the most popular ransomware affiliate tools, said
Ransomware aside, commercial email compromise (BEC) detections also dropped by 11%, but only for threats detected with the help of traditional tools. Trend Micro’s AI-powered writing style analysis feature helped detect 83% more BEC threats, suggesting scammers may be getting more sophisticated.
For Trend Micro, this is a clear indication that email remains the most popular attack vector for threat actors targeting endpoints everywhere.
“Each year we see innovation in the threat landscape and an evolution of the corporate attack surface, but each year email continues to be a major threat to organizations,” said Jon Clay, vice president of threat intelligence at the company. .
“The best move defenders have to mitigate these risks is to take a platform-based approach to shed powerful light on threats and provide seamless prevention, detection and response without limits.”
Realme has launched yet another smartwatch, the Watch R100, under the Techlife brand. The smartwatch has a premium look that we haven’t seen on previous models. It can be said that it is one of the best deals on the budget of Rs 7,000. Undoubtedly, Indian players like Boat and Noise will struggle now.
As for the design, the wearable has a circular dial with a metallic finish and two right-side rotating crowns for navigation and other things. Watch straps enhance the look, giving it an aesthetic appeal.
As for the price, the Realme TechLife Watch R100 is available in the Indian market at a price of Rs 5,999. It is available on the official website of Realme India and also on the online shopping platform Flipkart. The device is shipping in two different color options – gray and black. The first smartwatch sale is scheduled for June 28.
Realme TechLife Watch R100 Specifications and Features
The Realme TechLife Watch R100 has a 1.32-inch screen with a resolution of 360×360 pixels. The smartwatch also has 450 nits of maximum brightness. A big highlight about the wearable is that it comes with a Bluetooth calling feature that uses built-in microphones and the speaker to answer and reject calls.
Realme TechLife’s latest offering also has 100+ watch faces to choose from and always gives the watch a new look. For activity tracking, the wearable has over 100 sport modes, as well as a 24/7 heart rate sensor and a blood oxygen monitor.
Users can fully customize the device with the Realme Wear app. It draws power from a 380mAh battery which can last for about seven days after being fully charged. The wearable can be charged from zero to 100% in a matter of two hours.
Best smartwatches under Rs 10,000 in India for 2022
I know, it’s confusing. Apple has taken its newest silicon and put it inside an old design with its single Mac touchscreen. But it’s all about the laptop, which we explored on our full-featured 13-inch MacBook Pro. (2022), shouts “This is the end”. And it is, at least for the Touch Bar.
“We’ve done a lot of user testing on this, and it turns out it doesn’t work. Touch surfaces don’t want to be vertical. It gives a great demonstration, but after a short time you start to get tired and after a long time your arm wants to fall off. doesn’t work, it’s ergonomically terrible. Touch surfaces want to be horizontal, hence the pads,” Jobs said.
Granted, it was a spurious argument. In a few years, we’d see Magic Keyboards that float iPad Pros in a more or less vertical plane above full-sized keyboards.
Why is this one thing?
On the surface of things, the 13-inch M2 MacBook Pro looks like an excellent laptop from Apple for its friendly neighborhood maker. In my benchmark tests, the M2 handily outperformed its predecessor M1 (and an 11th Gen Intel Core i7).
Its graphics numbers are impressive, thanks to the standard 10-core GPU. The starting price of $1,299 gives you 8GB of unified memory and a 256GB SSD. It has a beautiful 13.3″ Retina LED display (2560 x 1600) and promises 20 hours of battery life. In my tests, it really consumes power (has to love an ARM CPU in a laptop), lasting approximately 18 hours.
Problem is, the other system with the new M2 chips is the new $1,199 MacBook Air. Like the Pro, it starts with 8GB of unified memory and a 256GB SSD. The screen, however, at 13.6 inches is slightly larger than the Pro screen. It even houses a high resolution FaceTime camera (1080p as opposed to 720p). Instead of stereo speakers, you get a four-speaker system.
What you get with the MacBook Pro: an active cooling system, the promised extra two hours of battery life, and the 10-core GPU (you can upgrade the Air to 10-core).
More importantly though, the MacBook Air M2 does not include the Touch Bar. In fact, the new MacBook Air has more in common with the MacBook Pro M1 Pro and M1 Max (14 and 16 inches). None of these high-end MacBooks offer the Touch Bar. And I think it’s safe to assume that future generations never will.
Still, even as Apple brings iPadOS and macOS closer together, it resists the idea of adding touch to any Mac. Until it introduced the Touch Bar, a thin, horizontal strip of touch- and gesture-friendly OLED screen that sits just above the main keyboard.
It was a blank slate for Apple and eventually developer partners to handle per app.
For a while it appeared on various MacBook Pro models, although there were still a few sold without it.
I was an early fan, writing in my review of the first MacBook Pro (there were 13-inch and 15-inch models at the time) to present it:
“With the Touch Bar, Apple does a near-perfect double backflip in the world of touch computers (without recognizing that people would want to touch their screens).”
Now, though, Apple is playing a different trick, offering a MacBook Pro chassis and technology that is surely soon to be decommissioned in service of a necessary Pro-level platform for its M2 SOC.
Goodbye fun, old friend
What’s great about the Touch Bar is its innate serendipity. For every time it appears to repeat the actions offered to you on the main screen, the Touch Bar also displays frequently used or hidden features. In virtually any text input field, it offers autocomplete (or autocorrect) input options. With Microsoft Word integration, the Touch Bar displays only the contextual features you really need right now. It’s the Office tape reduced to its necessary essence.
In iMovie, it makes the obvious confusing by displaying the word “Split” so I can, with one tap, split a clip in two. It also gives you instant access to clip volume control. This is utilitarian if you ask me.
Above all, the Touch Bar has always offered clear and visible access to volume, brightness and Siri controls. On the other hand, it infuriated professional traditionalists for replacing function and escape keys. Apple quickly brought back the latter in the 16-inch MacBook Pro (2019), appearing to soothe some Pro users.
Was it always necessary? Not. But it has always been useful and continues to be in this MacBook Pro 13 with M2.
An affectionate farewell to the family
Much like the Touch Bar, much of the MacBook Pro’s excellent 13-inch chassis design (solid, responsive, lightweight and with a great keyboard) is unlikely to make it to future generations. The 14-inch and 16-inch Pro and MacBook Air M2 are a one-piece, offering a slightly squarer, though no less leaner, view of future MacBooks. They will all have bigger screens, notches, better audio and MagSafe charging ports.
Even marveling at the M2’s incredible performance, I can’t help but consider the 13-inch MacBook Pro a relic. The ultimate resting place for an Apple look, feel and flirt with touch on a MacBook: the Touch Bar.
Yes, I’m in love with the laptop, but it’s hard to recommend hardware that, CPU aside, looks back rather than forward.
Brave has announced an update to its privacy-centric search engine that it believes will give users a way to overcome bias in results.
To mark the full public launch of Brave Search, the company has released a new experimental feature called Goggles, which allows users to define a set of rules that can be applied to their search results.
Effectively, the tool allows the results to be reclassified according to the types of content the user wants to access. In an example provided by Brave, results for the search term “politics” were set to prioritize content from tech blogs that might otherwise be excluded by mainstream media.
“Since launching a year ago, Brave Search has prioritized independence and innovation to give users the privacy they deserve. The web is changing and our incredible growth shows that there is demand for a new player that puts users first,” said Josep M. Pujol, head of research at Brave.
“Today, we are launching Goggles to change the way search is traditionally done and to finally put users in charge. The world is too diverse for a single ranking, so Goggles opens the search ranking and filters it transparently for everyone to use, share and improve.”
Brave Search exits beta version
Released in beta precisely one year agoBrave Search has enjoyed impressive growth to date, supported by the growing popularity of web browser.
In its first year, Brave Search served more than 2.5 billion queries; a milestone reached in a quarter of the time of direct rival DuckDuckGo. The comparison isn’t entirely fair, because attitudes towards privacy have changed considerably since DuckDuckGo’s release at the end of the years, but the numbers look promising for Brave nonetheless.
The official launch also coincides with a period when DuckDuckGo (whose search engine is built on top of Microsoft Bing) is experiencing something of a fall in fortune after the company’s mobile browser emerged. does not filter Microsoft trackers by an agreement with the Redmond giant.
On the other hand, Brave presents its search engine as the only privacy-first alternative on the market that is truly independent of Big Tech because it is powered by its own proprietary web index.
In this writer’s experience, the quality of Brave’s search results is also quite high, although it is sometimes necessary to turn to Google for complex queries. Abandoning Google entirely for Brave Search would require a measure of compromise.
However, Brave believes it can close the gap between market leaders without resorting to intrusive monitoring practices, through mechanisms that allow users to send feedback and anonymously donate their browsing data.
“Of course privacy, independence and innovation are good. But the search lives and dies in precision. From the beginning, we set out to build a search engine that offered the quality, nuance, and depth that people have come to expect from Google and Bing.
“To ensure free access to information, it is imperative that we have multiple search providers – no choice, no freedom. Search engines that rely heavily or exclusively on Big Tech are subject to its censorship, bias and editorial decisions. Brave is building an alternative, not a skin over what already exists.”